The portfolio is this site
You are already looking at the work.
No mock-ups, no stock screenshots. Mettle Therapy is a real, working private practice that I built and optimise myself. The speed, the structure, the schema, the search rankings - judge the service by what you are using right now.
Built to rank.
Clean structure, fast pages, proper metadata and structured data, and content written for how people and AI search engines actually look for a therapist.
Built to convert.
A clear path from landing to enquiry. Fewer distractions, stronger calls to action, and a journey designed around how clients really decide.
Built to last.
Accessible, mobile-first, and maintainable. Modern framework, no bloated page-builder, and yours to keep - not rented back to you month after month.
Don’t take my word for it
Score the speed yourself, live.
Page speed and Core Web Vitals are not vanity metrics - they shape your search rankings and whether an anxious visitor stays long enough to enquire. Run this site through Google’s PageSpeed Insights and see the real-time score for yourself.
It is a fair indicator of the performance a peer practice can expect from a build or optimisation.
View live PageSpeed score →Build, or optimise what you have.
Two ways to work together, depending on where you are.
New build
Starting out, or replacing a site that is slow, dated, or fighting you. A complete private-practice website designed around your modality, your area, and the clients you want to reach.
Optimisation
Already have a site but no enquiries from it? A focused pass on speed, structure, local SEO, AEO, accessibility and conversion - keeping what works, fixing what does not.
Local & service SEO
Ranking for your town plus your specialisms - "counselling in [town]", "anxiety therapist near me" - with the technical and content groundwork search engines reward.
AEO for AI search
Structured so AI assistants and answer engines can read, trust, and cite your practice when someone asks them to recommend a therapist.
A therapist building for therapists.
Most web designers have never sat in the chair. I have. I understand the ethics, the tone, and the quiet trust a client needs before they ever fill in a form - and I know that a counselling website is not the place for hype, pop-ups, or pressure tactics.
That means a site that reads like you, respects your code of ethics, protects client confidentiality and data, and still does the commercial job: being found, building trust, and turning the right visitor into an enquiry.
What you can expect.
- —A direct conversation - no jargon, no agency runaround.
- —Honest advice on whether you need a rebuild or just a tune-up.
- —Work that respects NCPS / BACP ethics and UK GDPR.
- —A site you own outright, built to load fast and stay accessible.
Peer to peer
Like what you see? Let’s talk about yours.
Send a short message about your practice and where your current website is falling short. I will tell you honestly whether I can help and what it would take.